Who, what, when, why and where. Act 1 in one to three paragraphs. Set the scene, dramatize the main conflicts. Act 2 in two to six paragraphs.
Writing Copy for Voiceovers by Peter Drew As with any of the performing arts, an effective voiceover begins with a well-crafted script. Here are some ideas to consider before you put your pen to paper or fingers to keyboard. Radio and TV Determine the purpose of the ad, e.
Determine who your customer is and speak to that person one to one, and, ideally, present one main idea in the copy. Attention, Interest, Desire, Action. For audio only, where no storyboard exists, do a rough outline. This will help you create a basic logical structure before you start writing.
The result will be a script that flows much better for the narrator and the intended listener. A good rule of thumb for second radio or TV copy is eight lines down double-spaced10 words across the page.
For a slower, more intimate read, go with seven lines, 10 words across. The same idea applies for a briskly paced second ad: For a slower pace, 14 lines, 10 words across. This second guideline is helpful in timing long-form scripts, too.
Just count the pages and you have the total number of minutes.
Numbers are words, so be sure to consider them in your word count. A phone number, such asis eleven words. Try spelling out numbers as words to get a good handle on the actual length of your copy.
You can see how long the line really is when the numbers are spelled out. Write for the ear, not the eye. Construct short, conversational sentences, with natural breaks for taking a breath. This is especially helpful to narrators when they voice technical or medical copy, which contains large, complicated, and difficult-to-pronounce terms.
Read your copy out loud, just as you intend the voice talent to read it, and time it.
Then adjust your copy accordingly for timing. Try to write in the active voice, not passive voice. This is a passive construction: To send an email regarding this article, please visit Peter Drew Voiceovers. You are welcome to publish this article electronically or in print, as long as it is published in its entirety, along with the resource box, including active link, above.
Copyright Peter Drew Voiceovers E.5 Covering Kids & Families — Placing Public Service Announcements What Is a Public Service Announcement (PSA)? PSAs are unpaid advertisements or announcements that are designed to inform the public about a specific issue or cause.
Choose one act of dehumanization and write the script for a short TV public service announcement in words. Use at least two different sources from the GCU Library cited in the text and listed below in the list of references. Get access to download Final Draft® script templates.
In order to access the download and customer support pages, you must first be registered user. PSA Central, our digital ad delivery platform, is helping you help your community by offering a solution that provides instant access to all current Ad Council PSAs across all media types, including HD TV.
Getting PSAs has never been easier. The following public service announcements contain information, guidance and recommendations from CDC experts on important aspects of flu prevention and the flu season.
Watch or download below. Download broadcast quality media. Radio stations are especially receptive to airing PSAs, and are easiest to produce -- all you need is to write a script that the radio DJ can read. Cable operators like Cox, Comcast, Bright House and your local cummunity cable station are often willing to create a spot with you, if they can place their own logo on the PSA.