Definition[ edit ] Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction.
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Table of Contents Part 1: Getting Started with Business Plans Chapter 1: Powering Up for Business Success Chapter 2: Charting Your Strategic Direction Chapter 6: Crafting Your Marketing Plan Chapter 8: Finding Your Funding Chapter 9: Tallying Your Financial Situation Part 3: Planning for aOne-Person Business Chapter Planning for a Small Business Chapter Planning for a Virtual Business Chapter Planning for an Established Business Chapter Planning for a Nonprofit Organization Chapter Planning in a Transformed World Part 4: Making the Most of Your Plan Chapter Putting Your Plan Together Chapter Implementing Your Plan Part 5: The Part of Tens Chapter ebookcom is the best free ebooks download library.
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