The successful, long-term development of new business depends on focusing business planning according to your corporate long-term plans. These plans ensure management and marketing focus and precede discrete opportunity targeting. The "best case" scenario is that you position yourself so well and become so entrenched with the customer that you eliminate the need for an RFP altogether.
But the key to creating a winning marketing plan is to start by asking great questions. Because the quality of the answers you get is directly related to the quality of the questions you ask.
In light of that, here are a couple of thoughts about the following list of questions. Do not ask or try to answer all of the following questions. For example, the questions about differentiation and branding are difficult to answer. Great questions usually require more work and time to answer than simple questions.
Feel free to change the questions. However, since you know your situation, you should feel free to moderate the following questions to fit your situation. Plus, you can make them more specific. With that said, and without further ado, I give you a list of possible questions you can use to help you create a winning marketing plan for your small business.
What are our quarterly, one-year and three-year goals? What results do we expect? What are our sales and revenue goals? What key metrics will we use to determine success? What market share do we want?
What is our brand? What is our competitive advantage? How are we unique?
Why should anyone choose to do business with us over everyone else in our market space? What are our areas of expertise? What is our unique value or selling proposition? What specific benefits do our customers receive? What problems do we solve for our potential customers?
What hurts do we help heal? How can we dominate our market? What makes us stand out from the crowd?One is the loneliest number that you’ll ever do.
Know your devices. Creating a killer call-to-action is important, that’s no secret. But I also urge you to consider customizing your CTA based on the device being used by your audience.
One is the loneliest number that you’ll ever do.
5. Know your devices.
Creating a killer call-to-action is important, that’s no secret. But I also urge you to consider customizing your CTA based on the device being used by your audience. Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products.
Putting together a marketing plan is a challenge most small business leaders wrestle with. But the key to creating a winning marketing plan is to start by asking great questions.
The most critical proposal work you do might be done after submitting the proposal. You must develop discussion and pricing strategies the reinforce your strengths and eliminate or mitigate your weaknesses. The Mobile Playbook is a resource guide from Google to help businesses win with mobile.
It features insights, case studies and recommendations on how any business can operationalize mobile.